- Step one: Be a large corporation - Telecom would be good.
- Step two: ???
- Step three: Look at your free ad on the front page of the Herald.
But the good part is that you don't have to pretend for long:
[Mizrahi] was given the responsibility of transforming the Auckland architectural icon to celebrate the launch of Telecom's new mobile network.Intriguingly, the following paragraph is in the paper, but has disappeared from the version on the website:
A text message sent over the new XT Network by 11-year-old heart patient Helena Young "flicked the switch" on the display.
Telecom had hoped its internet-friendly 3G service would be good to go yesterday. But its launch date was delayed two weeks in a settlement after a legal row with rival Vodafone. Marketing "noise" around the multi-milion dollar network is likely to intensify closer to the revised May 29 launch. [Oh good.]Conspiracy theories as to why are welcome below.