A supermarket chain hopes its eco-friendly designer bags will encourage shoppers to be "fashionable and green" and ditch plastic. Designer Trelise Cooper's latest bags for Progressive Enterprises include a unisex "medieval-inspired" bag. The $4.99 bags are made from organic, recyclable jute. Money raised through sales will go towards tree planting and making Trelise Cooper a carbon neutral company. Elizabeth Higgs, manager of marketing at Progressive, said 60 per cent of shoppers are using eco-bags.Thoughts:
- Is this unpaid (one would hope) advertising for Progressive Enterprises - a member of the Packaging Council - or Trelise Cooper? The answer, of course, is both.
- What precisely is a "medieval-inspired" bag, you ask? Sadly, there is no photo available online, but I can try and describe it to you from the photo in the print edition. It appears to be 'designed' in the same sense that my singlets from the Warehouse are 'designed'; someone took a standard, blue bag and slapped some clip-art (remember that?) - in this case a "medieval-inspired" fleur-de-lis - on it. Sadly, it does not appear to be inspired by the Middle Ages in other regards: it appears notably free of plague-ridden vermin, for instance.
- I'm unsure as to what "making Trelise Cooper [presumably the label, not the individual] a carbon neutral company" means. Haute-couture made out of fallen tree branches? Cold tea at the office? But I'm certain it's a worthy goal.
Goddamn Nanny Delia; now she's told her fans to eat New Zealand lamb - and, when I say 'she's told her fans', I mean 'some marketing person has written an ad and placed it on the website that uses her name' - they will be statutorily forced to purchase it. The scandal in the article consists of quotes from the Daily Mail - which is like asking an old man for his opinion regarding kids on his lawn - and "website reader" Lewis Palframan.
Celebrity chef Delia Smith - a champion of British cooking for more than 40 years - has frustrated her fans by telling them to eat lamb from New Zealand.
The celebrity cook, 67, has been urging British housewives and chefs on her official website to "Make it New Zealand lamb every time".
Her loyalty has been turned by an advertising deal which includes an offer for her readers of a free trip to New Zealand.
If you're intrigued by this story of international... intrigue, here is an excerpt from Delia Smith's website:
Exacting standards - like the local pork industry, no doubt. I'm not sure about the "plentiful native grasses", either - I'm no botanist, but most of the grass I see out the window in sheep paddocks looks a lot like, well, grass. And as for "unlimited sunshine"... let's just say that that doesn't sound like anywhere in New Zealand I know.New Zealand Lamb is produced in lush pasturelands, where plentiful native grasses, fresh air and unlimited sunshine – over 2000 hours per year - all combine to give New Zealand Lamb great flavour and eating quality.
When treating friends and family to luscious barbecue lamb recipes or feeding the family during the week, you need to know that the meat you’re buying and cooking is of the highest quality, reared to exacting standards. Which is why New Zealand Lamb is a great choice, whatever the occasion... [Possibly not a BNP election party, though.]
Kraft Foods: Hey, can you do all our marketing and stuff for us for free?
New Zealand Herald: Uh, sure.