Monday, June 28, 2010

I've banned the Herald... oh wait

On Page 3, there's an article about the Australian Government 'banning' "ultra-skinny" models, which the Herald helpfully illustrates with a picture of an "ultra-skinny" model in a bikini. Nice.

"Aussie bans ultra-skinny fashion models":
Australia has moved to ban ultra-skinny models from catwalks and magazines under a new code of conduct announced yesterday.
Code of conduct, huh...

The initiative encourages those in the fashion and beauty industries to refrain from using super-thin models on the catwalk and digitally-enhancing images in magazines to make models appear even skinnier.

The code, which is not compulsory, also calls for fashion magazines to stop advertising rapid weight-loss diets and cosmetic surgery.

[...] The Australian code also encourages only using models aged 16 and over, with retailers and brands also being urged to provide a greater variety of sizes in clothing.

So not really a ban at all, then. I realise that these voluntary codes are often the result of compromises between government and industry lobbies, but it seems to me that "Aussie does not go through with ban on ultra-skinny models" is a more accurate headline here.
[Australian Federal Youth Minister Kate] Ellis said the move would let those in the fashion and beauty industries know customers "no longer want to see already thin models who have great chunks digitally removed and cut out of their thighs and waists to appear even thinner.
Sigh. I know that neither the Herald nor the original source of the story made up such a ridiculous quote - if people (or, more to the point, advertisers) didn't want, or think they wanted, to see these images, they wouldn't exist. (Perhaps you could argue that advertisers are forcing these models on people who don't want to see them, but I think that would be a stretch.) But part of the problem is that the media will report any such banality from a politician without question, let alone criticism. Where's the journalist asking the obvious question here?

Oh that's right, they all got fired and are working in ministerial press offices. Nothing to see here.

1 comment:

  1. I took the time to have a look at the your views on this one. That was some cringeworthy reading... I was looking for a "who cares" comment but people do care, a lot, apparently. The funniest thing I saw was from Albert Wolfgram bemoaning flaky 70kg male models and the fact that "[he knows] a guy who was turned down as a model for being too big. He was an athletic 102 kg."

    I miss James's your views roundup.